Privacy policy

Use of cookies and Privacy policy notice

The notice on the use of cookies and privacy policy provides useful information on how and for what purposes Pihamaa OÜ collects, processes, and shares personal data. The privacy policy is based on the General Data Protection Regulation.

The aim of the privacy policy is to protect clients’ privacy in accordance with the laws of the Republic of Estonia and the legal acts of the European Union.

Personal data is any information about an identified or identifiable natural person, such as name, address, email address, and information about viewing our website, social media channels, and using our services.

By using our website, you agree to the use of cookies and the terms of personal data processing as described in our cookie policy and privacy policy.

Effective from 25.09.2023

1. Whose data does Pihamaa OÜ process?

Pihamaa OÜ is the responsible processor of personal data and can be contacted for inquiries at

Pihamaa OÜ processes the data of its clients and contacts who have expressed an interest in our services or products or have previously used our services or products. In certain cases, we process personal data available from public sources.

2. Purposes and legal bases for processing client personal data

We process the personal data of our voluntary marketing channel users, product users, and clients (including client representatives) to fulfill our contractual obligations and offer prospective clients better products, services, and information. When Pihamaa OÜ processes personal data for these purposes, the legal basis is our legitimate interest in ensuring the correct and high-quality provision of our products and services.

Pihamaa OÜ collects data from its marketing channels (website) about their use and potential clients’ interests to better understand our clients’ real interests, provide higher quality information, and improve website functionality and user-friendliness. In this case, the legal basis is our legitimate interest in better understanding client needs and offering better services or products.

For example, Pihamaa OÜ processes data on client’s purchasing behavior, about newsletter reading and opening, and about advertisement opening to offer the client preferred offers and content.

Pihamaa OÜ processes personal data for the following purposes:

  • Creating and managing the Pihamaa OÜ client base
  • Offering new services to the client
  • Analyzing and improving Pihamaa OÜ services
  • Website management
  • Compliance with legal requirements
  • Responding to client inquiries

3. How is data collected?

We generally collect personal data directly from data subjects and with their consent. In addition, we use automated data collection tools, including cookies and other tracking tools, to optimize our website user experience and offer clients better services and products.

Cookies and pixel tags and opting out

A cookie is a small text file sent by a web server to a user’s web browser and stored on the user’s hard drive. It allows remembering user preferences, such as font size, language, device information, viewing statistics, etc.

All web browsers are set by default to allow cookies, but browser settings can generally be changed so that the browser completely refuses cookies, blocks third-party cookies, or informs the user about each sent cookie.

Pixel tags are small code snippets on websites that allow web pages to read and install cookies. They are activated when a user opens an email or arrives at a website, after which third-party cookies are downloaded or it is registered that the user has opened an email.

Pihamaa OÜ uses:

  • Analytical cookies that collect information on how the website is used, e.g., which content pages are most opened or searched for, etc. These cookies do not collect information that directly identifies the user. For example, this includes cookies from Google Analytics and Hotjar.
  • Advertising cookies that help provide targeted advertising based on user interests.
  • Third-party cookies, e.g., YouTube and Google Maps.

Users have the right to refuse the storage of cookies on their computer. In such cases, users must change their web browser settings.

Instructions for setting up common web browsers:

Users should be aware that not all website features may be available to them if they block cookies.

4. Personal data (including data) processed by Pihamaa OÜ

Pihamaa OÜ may process the following personal data (including data):

  • Contact details: name, email address, and phone number.
  • Data collected and generated in the course of fulfilling a contract: client preferences regarding Pihamaa OÜ services and products, feedback on our services and products.
  • Automatically collected data: data received from the user’s web browser, including browser type, device type, language, website address from which the user arrived, content pages viewed, and the user’s IP address and other traffic data.
  • User actions related to Pihamaa OÜ emails, including data on which emails and when and how the user has opened them.
  • Other personal data made publicly available by the person or available to us through third-party social networks, such as Facebook, Instagram, etc.

5. Sharing personal data

Pihamaa OÜ does not transfer client data outside the European Union economic area.

Pihamaa OÜ does not share client personal data with third parties, except in the conditions listed below. All data are used only for communication and offering better products or services.

We may share your personal data in the following cases:

  • Debt collection – debt collection service providers, default registers.
  • At the request of national supervisory authorities and the police.
  • Public feedback with the client’s consent.

6. Security, use, and retention of personal data

Security of personal data

The secure storage of personal data is a priority for Pihamaa OÜ. We strive to prevent unauthorized access, disclosure, and other unlawful processing. We protect the confidentiality and integrity of personal data and ensure access to data in accordance with applicable laws.

We have established reasonable and adequate organizational measures and technical and physical limitations to protect the personal data we collect and process. The measures used depend on the type of personal data and the possible consequences of its public disclosure.

Retention Period

Pihamaa OÜ retains personal data only as long as necessary to achieve the purpose for which they were collected. The retention period also depends on the need to respond to data subject inquiries, resolve issues, and comply with legal document retention requirements. If we no longer need the personal data and are not required by law to retain them, we delete them.

7. The rights of the client (data subject)

The client has the right to access their personal data processed by Pihamaa OÜ and the right to request the correction of inaccurate personal data. If a client has questions about their rights or believes that Pihamaa OÜ has violated their rights in processing their personal data, they should definitely contact the email address

Rights of the data subject

The right to rectification is the data subject’s right to demand that incorrect personal data related to them be corrected without undue delay.

The right to erasure is the data subject’s right to demand that their personal data be deleted without undue delay, provided certain additional conditions are met.

In certain cases, the data subject has the right to restrict the processing of their personal data.

The data subject has the right to access the personal data we hold about them and that they have provided to us, and the right to transfer this data to another controller, if it is technically feasible and the processing is based on consent or a contract and is automated.

The data subject has the right, based on their specific situation, to object at any time to the processing of their personal data, which occurs under the relevant provisions of the law, including profiling based on those provisions.

Unless otherwise provided by law, the data subject has the right not to be subject to a decision based solely on automated processing, including profiling, that creates legal effects concerning them or similarly significantly affects them.

If the basis for the processing of personal data is the data subject’s consent, the data subject has the right to withdraw this consent at any time, without affecting the legality of the processing based on consent before its withdrawal.

If you wish to use the aforementioned rights, please contact us.

If you are not satisfied with the terms offered by Pihamaa OÜ, you have the right to approach the Estonian Data Protection Inspectorate and the courts.

8. Other provisions

Pihamaa OÜ reserves the right to unilaterally change the use of cookies and the privacy policy. The latest version of the cookie usage and privacy policy is always available on this website.

The use of cookies and the privacy policy are governed by the laws of the Republic of Estonia. Disputes or claims arising from the policy will be resolved in the Harju County Court in Tallinn.